PACKAGING
With the advent of ‘Sephora Kids’— beauty obsessed Gen Z and Alpha consumers trawling the aisles of beauty stores and their TikTok for you pages for must have products, body-care brand Redwin briefed me a range of scented moisturisers to drive this new market to the grocery and pharmacy space.
Each of the Redwin You moisturisers are accompanied by a detailed scent profile and whimsical back of pack copy capturing the ‘vibe’ of each moisturiser. The nostalgia and idealism of this back of pack copy translated into a 70s tinged visual identity, with a bold, contrasty palette and logotype. The unique scent profile, benefit and ingredients list of each are placed into a golden ratio for clarity, offsetting the high contrast of the pack colours.
