PACKAGING AND BRANDING REFRESH
After Pharmacare acquired Bioglan Medlab in 2022, the brand's eye-catching paint splatter branding initially set it apart from its monochromatic competitors.
However, the bold approach soon became outmoded, clunky and difficult to place across each brand touchpoint. I was tasked with revamping the brand while maintaining its key messages of efficacy and unique formulation, enhancing clarity without overwhelming its proposition. I chose a hexagonal grid design in the brand’s category colours, signifying the connectedness of Bioglan Medlab’s network of passionate sales reps, practitioners and patients.
